Privacy Policy for Estes Park Shuttle
Effective Date: 01/08/2026
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Introduction
Estes Park Shuttle (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we
collect, use, disclose, and safeguard your information when you use our shuttle reservation service and website.
By using our services or website, you agree to the collection and use of information in accordance with this policy.
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1. Information We Collect
Information You Provide to Us
When you make a reservation, we collect:
– Personal Identification Information: First and last name, email address, phone number(s)
– Travel Details: Pickup and dropoff locations, dates and times, number of passengers (adults and children), baggage
count
– Flight Information: Airline, flight number, flight time, and origin/destination (when applicable for airport
transfers)
– Payment Information: Credit card details (processed securely through our payment processor – we do not store complete
card numbers)
– Special Requests: Any additional information you provide in notes or special instructions
– Account Information: If you create a customer account, we store your login credentials and reservation history
Information Collected Automatically
When you visit our website, we may automatically collect:
– Device and Browser Information: IP address, browser type, operating system
– Usage Data: Pages viewed, time spent on pages, referring website
– Cookies and Tracking: We use cookies and similar technologies to enhance your experience (see Cookie Policy section
below)
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2. How We Use Your Information
We use the information we collect to:
Provide Our Services
– Process and confirm your shuttle reservations
– Coordinate pickup and dropoff with our drivers
– Contact you about your reservation (confirmations, reminders, updates, cancellations)
– Process payments and issue receipts
– Respond to your inquiries and customer service requests
Improve Our Services
– Analyze usage patterns to improve our website and booking experience
– Maintain and enhance the security of our systems
– Comply with legal obligations (tax records, business records)
Marketing (With Your Consent)
– Send promotional offers and newsletters (only if you opt-in)
– You may unsubscribe from marketing emails at any time
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3. Legal Basis for Processing (GDPR)
We process your personal data under the following legal bases:
– Contractual Necessity: To fulfill our shuttle service agreement with you
– Legitimate Interest: To operate and improve our business
– Consent: For marketing communications (you may withdraw consent at any time)
– Legal Obligation: To comply with tax, accounting, and legal requirements
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4. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your information only in the following
circumstances:
Service Providers
We share necessary information with trusted third-party service providers who assist us in operating our business:
– Payment Processors: Authorize.Net (for secure payment processing)
– Email Service Providers: SendGrid (for sending reservation confirmations and communications)
– Hosting Providers: [Your hosting provider] (for website and database hosting)
These providers are contractually obligated to protect your information and use it only for the purposes we specify.
Legal Requirements
We may disclose your information if required by law, court order, or governmental regulation, or if we believe
disclosure is necessary to:
– Comply with legal processes
– Protect our rights, property, or safety
– Prevent fraud or security issues
Business Transfers
In the event of a merger, acquisition, or sale of our business, customer information may be transferred to the new
owner.
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5. Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations:
– Active Reservations: Retained while reservation is active or pending
– Completed Reservations: Retained for 7 years for tax, accounting, and legal purposes
– Cancelled/Failed Reservations: Retained for 1-2 years for customer service and dispute resolution
– Marketing Lists: Until you unsubscribe or request deletion
– Customer Accounts: Until you request account deletion
After the retention period, we securely delete or anonymize your personal information.
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6. Your Privacy Rights
Depending on your location, you may have the following rights:
Right to Access
You can request a copy of the personal information we hold about you.
Right to Correction
You can request that we correct inaccurate or incomplete information.
Right to Deletion
You can request that we delete your personal information, subject to legal retention requirements.
Right to Data Portability
You can request your data in a structured, machine-readable format.
Right to Opt-Out
You can opt-out of marketing communications at any time by:
– Clicking “unsubscribe” in any marketing email
– Contacting us directly at [privacy@estesparkshuttle.com]
Right to Object
You can object to our processing of your personal information in certain circumstances.
Right to Withdraw Consent
Where we rely on consent, you can withdraw it at any time.
To exercise these rights, please contact us at:Email: [privacy@estesparkshuttle.com]Phone: [Your phone number]Mail:
[Your business address]
We will respond to your request within 30 days.
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7. Data Security
We implement appropriate technical and organizational security measures to protect your personal information:
– Encryption: All data transmitted between your browser and our servers is encrypted using SSL/TLS
– Secure Payment Processing: We use PCI-DSS compliant payment processors
– Access Controls: Only authorized personnel have access to customer data
– Regular Backups: Data is regularly backed up to prevent loss
– No Storage of Full Card Numbers: We do not store complete credit card numbers or CVV codes
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we
cannot guarantee absolute security.
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8. Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files stored on your device that help us improve your experience.
Types of Cookies We Use
Essential Cookies (No consent required):
– Session management for the booking process
– Security and authentication
– Shopping cart/reservation functionality
Analytics Cookies (Require consent):
– Google Analytics to understand how visitors use our site
– We anonymize IP addresses for privacy
Marketing Cookies (Require consent):
– Tracking pixels for advertising (if applicable)
– Social media plugins
Managing Cookies
You can control cookies through your browser settings. Note that disabling essential cookies may affect your ability to
complete a reservation.
Cookie Consent: When you first visit our site, we will ask for your consent to use non-essential cookies.
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9. Third-Party Links
Our website may contain links to third-party websites (airlines, hotels, attractions). We are not responsible for the
privacy practices of these external sites. We encourage you to read their privacy policies.
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10. Children’s Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from
children. If you believe we have collected information from a child, please contact us immediately.
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11. International Data Transfers
If you are located outside the United States, please note that your information will be transferred to and processed in
the United States, where our servers are located. By using our services, you consent to this transfer.
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12. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights:
– Right to Know: What personal information we collect, use, and share
– Right to Delete: Request deletion of your personal information
– Right to Opt-Out: We do not sell your personal information
– Right to Non-Discrimination: We will not discriminate against you for exercising your rights
To exercise these rights, contact us at [privacy@estesparkshuttle.com]
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13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will
notify you of significant changes by:
– Posting the updated policy on this page
– Updating the “Last Updated” date
– Sending an email notification (for material changes)
Your continued use of our services after changes constitutes acceptance of the updated policy.
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14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Estes Park Shuttle Email: reservations@estesparkshuttle.com
Phone: (970) 586-5151
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15. Dispute Resolution
If you have a complaint about our privacy practices, please contact us first. We will investigate and attempt to resolve
your concern. If you are located in the EU and are not satisfied with our response, you may file a complaint with your
local data protection authority.
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Last Updated: 01/08/2026